We have some exciting news. CPRESS is now selling pure, cold-pressed and organic celery juice. This single ingredient juice is now available to buy in our stores in 250ml bottles.
We’ve been quietly biding our time with this celery trend, and this is mainly due to the fact that we have a lot of celery in our other green juices - the Green Angel is 90% celery. But, given that the trend for the mono juice is so strong, and the evidence so apparent you might be wondering why we didn’t jump on it instantly - especially as our customers have been on at us for a while to juice it! Whilst we love rooting around the wellness space for the next super ingredient we were sceptical about this one because it originates from a man called Anthony William, who goes by the name of ‘The Medical Medium.’ William is not a doctor, dietitian, or nutritionist. He gets his insights from the ‘Spirit of Compassion,’ hence the ‘medium’ part of his name. Well, we’re sure we’re not the only ones that find this part a bit hard to come to terms with? His website features personal endorsements from 53 celebrities including actors Courtney Cox, Robert De Niro, Alexis Bledel, James Van Der Beek and Debra Messing; tennis star Novak Djokovic; well-known author and cardiologist Dr Alejandro Junger; and, of course, Gwyneth Paltrow. In fact, anecdotal evidence supporting celery’s powerful healing capabilities is overwhelmingly strong and it’s reportedly helping thousands of us across the globe. The problem for the medical profession, registered dieticians and nutritionists, however, is that there are yet to be any scientific studies which concretely and explicitly back up the Medical Medium’s claims.
We do know though that celery contains a range of antioxidants and minerals including vitamin K, vitamin C, folate, potassium, manganese, calcium, and magnesium. Of course, eating celery will deliver these valuable nutrients too which actually brings us on nicely to one of the points we wanted to raise today: the fact that when you juice vegetables you can gobble down much more of the nutrients and minerals they contain because you’re excluding the bulky fibre that slows you down and makes you feel full.
It’s important to remember that we need an adequate amount of fibre in our diet for good gut health and digestion and you can, of course, get the same nutrients from eating celery as you do from juicing it, just probably not as many and let’s be honest, who wants to chow down on 8 sticks of celery first thing in the morning? The juice delivers the above phytonutrients in a higher dose than you can realistically get by munching on stalk after stalk. It is also low in sugar, with only 3 g per 250 mL, and thanks to its sodium and potassium content (8% of your RDV of each per 250 ml), it helps to replenish electrolytes, making it a great natural rehydrator.
If great swathes of the population are replacing their morning orange juice or a fruit smoothie with celery juice then, naturally, they are consuming vastly less sugar; helping with insulin resistance and blood sugar balancing and, of course, weight loss. It’s probably fair to assume that this, along with the fact that it’s incredibly hydrating and we are all drinking it first thing in the morning when our bodies are naturally craving fluids, is part of the reason that people are seeing such incredible results.
The thing about CPRESS is that we’re 100% organic, and we’re now the only 100% organic juice brand that’s stocking celery juice in London. You’ve got to be really careful when juicing, we think, because you easily consume way in excess of the amount of fruit and veg that you would normally eat. That means that if that fruit and veg has any pesticide residues or chemicals still on it, instead of just getting the amount of them that you would from eating, say, one apple as a snack - instead you’re ingesting sometimes up to 1kg of veg and fruit in a 500ml juice bottle containing harmful chemical residues. This is why it’s crucial that all juice, not just celery juice, be organic.
The Medical Medium attributes the healing powers of celery juice to its undiscovered cluster salts which supposedly help to flush out toxins, calm inflammation and have an antiseptic action. These claims are upsetting the medical profession as according to them celery juice is little more than water - and in the harsh light of day, this is true - it is 95% water. But what about the other 5%? Why are so many of us reporting incredible benefits from drinking this juice? We wanted to see what all the fuss was about so we tried it for a month - stay tuned for this segment, the full report is coming soon!
So by stocking celery juice are we endorsing these wild claims by the Medical Medium? Not really, no. What we are doing is responding to demand and listening to the thousands of people reporting great things. Just because there’s no medical study yet, doesn’t mean there might not be one day, or that we shouldn't listen to our own bodies and be our own medical study. We are firmly on team vegetable, and, after all, it is just vegetable juice - absolutely no harm in drinking it and probably a lot to gain. We know from experience that a diet high in vegetables, phytonutrients, minerals and vitamins (essentially, more plants), is beneficial to our health in the short term and the long term. So cluster salts or no cluster salts, ‘spirit of compassion’ or no ‘spirit of compassion’, adding a glass of nutrient dense, hydrating vegetable juice into your daily routine is likely to make you feel great.
So if you’re already on the bandwagon, or tentatively jogging alongside it - ride on or jump on, and juice up!